American model Kendall Jenner has been announced as the new face of Estée Lauder, and is to appear in digital, TV and print advertising for the brand.
Jenner, who's recently walked in shows for CHANEL, Marc Jacobs, Balmain and Dolce & Gabbana, said 'It honestly feels like a dream to represent such an iconic beauty brand - it is an incredible honour and quite humbling'. Jane Hertzmark Hudis, Global Brand President at Estée Lauder, commented 'Bridging the worlds of high fashion, entertainment and social media, Kendall is a modern beauty who represents a whole new generation of women who live, breathe and share beauty, fashion and life 24/7, on their own terms, in a visually compelling way'.